01 — WHERE IT BREAKS DOWN
The problem is rarely a lack of things to say.
When the situation becomes sensitive
When a complaint, negotiation or contractual matter becomes sensitive, it often becomes clear that no one is overseeing both the full context and the communication.
02 — THREE AREAS OF WORK
From the business decision to what is ultimately published.
A / 01
Set the direction
Positioning, brand and business decisions, commercial propositions and rebranding.
Execute the communication
B / 02
Copy, websites, photography, video, social channels, campaigns, launches and multilingual communication.
C / 03
Maintain consistency
Claims, arguments, timelines, evidence and communication around complex or sensitive business matters.
The full context
One consistent business line, even when interests and information are fragmented.
03 — THE DIFFERENCE
Why not simply use an agency or consultant?
Where it often stops
A consultant usually stops at the advice. An agency typically starts once the briefing is ready.
I step in earlier and stay involved longer: from sharpening the business decision to creating, publishing and following up the communication.
04 — WHEN IT FITS
For businesses that are stronger than their current communication suggests.
01
need to explain complex products, services or projects
02
need direct senior thinking and execution capacity
03
do not want to separate strategy from execution
04
need one consistent line, including in difficult matters
When it’s not a fit
When you only want a fixed number of generic posts each month.
When strategy mainly serves to fill a presentation.
Or when critical questions are unwelcome.
Bring the messy version.
Most assignments do not begin with a perfect briefing. They begin with a growing business, communication that is falling behind, a brand that lacks definition or a matter in which too much is happening at once.
Bring the messy version. That’s where we start.